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A Brief Analysis of Present Status and Development of Digital Corporate Image Design

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Soft Computing in Information Communication Technology

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 161))

Abstract

This paper puts emphasis on discussing the expansion of corporate image design in the background of the rapid development of digital technology, and looks ahead to the future development of diversification through analysing its important role in the development of modern enterprises.

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References

  1. Chen, Y., Wei, B., Yi, C.: Digitalized enterprises. Tsinghua University Press (September 2003) (in Chinese)

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  2. Guo, M.: The power of communication——Strategies for corporate media. Nanjing University Press (May 2006) (in Chinese)

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  3. Huang, M.: Digital arts. Shanghai Academia Press (December 2004) (in Chinese)

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  5. Jian, M., Friedrich, S.: The era of picture——The theoretical analysis of visual culture communication. Fudan Press (October 2005) (in Chinese)

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Correspondence to Luping Lu .

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© 2012 Springer-Verlag GmbH Berlin Heidelberg

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Lu, L. (2012). A Brief Analysis of Present Status and Development of Digital Corporate Image Design. In: Luo, J. (eds) Soft Computing in Information Communication Technology. Advances in Intelligent and Soft Computing, vol 161. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29452-5_34

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  • DOI: https://doi.org/10.1007/978-3-642-29452-5_34

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29451-8

  • Online ISBN: 978-3-642-29452-5

  • eBook Packages: EngineeringEngineering (R0)

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