Abstract
This chapter addresses the question: “What sales-related competitive advantage is a company striving for?” The chapter continues with a detailed consideration of numerous ways in which sales-related competitive advantages can be achieved, including:
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Flexibility
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Speed
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Quality of customer care
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Individuality of services
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Problem-solving ability
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Image, and
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© 2012 Springer-Verlag Berlin Heidelberg
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Homburg, C., Schäfer, H., Schneider, J. (2012). Competitive Advantages: Quicker, Higher, Farther. . .. In: Sales Excellence. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29169-2_3
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DOI: https://doi.org/10.1007/978-3-642-29169-2_3
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Online ISBN: 978-3-642-29169-2
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