Abstract
Through study on clothing brand, this paper proposes monopoly management theory in brand communications and construction of innovative ideas. Using some successful cases, it also analyzes the route of transmission of clothing brand and marketing strategies. Besides, by analyzing the transition from wholesale to retail of monopoly management in clothing market and the transition of the internal management in clothing brand stores, it finally studies the innovative ideas of clothing brand communications, which has important research values.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Zhang, J.: Theory and method of international competitiveness evaluation. Economic Science Press (2002)
Jin, B., et al.: On competitive economics. Guangdong Economic Press (2003)
Huang, Y.: Launch of green clothing by Chinese textile and garment green clothing for WTO. International Trade (6), 18–121 (2001)
Li, H.: Whether clothing business can cross the Green Trade. China Textile (5), 20–123 (2001)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag GmbH Berlin Heidelberg
About this paper
Cite this paper
Yong, P., Kunyue, T. (2012). Research on the Monopoly Management in Clothing Brand Communications and Innovative Ideas Construction. In: Luo, J. (eds) Soft Computing in Information Communication Technology. Advances in Intelligent and Soft Computing, vol 158. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29148-7_38
Download citation
DOI: https://doi.org/10.1007/978-3-642-29148-7_38
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-29147-0
Online ISBN: 978-3-642-29148-7
eBook Packages: EngineeringEngineering (R0)