Abstract
The global recession and its subsequent negative consequences have led managers of media organizations consider changes to the way they manage their organizations, aiming for greater efficiency and effectiveness. One of the changes considered was the achievement of employee involvement towards organizational decisions and operations.
Despite long-standing recognition on the importance of gaining employee involvement for implementing change successfully, we know almost nothing about how employees think about the way management can work to gain employee involvement. The purpose of this research is to eliminate this lacuna.
From a theoretical perspective, there has been a great deal of literature on the importance of gaining employee involvement in order to implement change. Even though these theoretical views are helpful, outstanding issues remain. More specifically, the existing theoretical views have not dealt adequately with how the employees think about the way management can work to achieve employee involvement. Also, there is little empirically grounded theoretical account of how employees think about how management can operationalize employee involvement.
In order to address this gap this study explores how employees think about the way management can operationalize employee involvement. As a result this research contributes towards a richer theory on the process behind the implementation of employee involvement, highlighting the importance of the recruitment process and the achievement of employee creation, innovation and confidence that their involvement is true and valid.
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Appendix: List of Matters Discussed During the Interviews
Appendix: List of Matters Discussed During the Interviews
Description of department
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 1.
Operations, structure, number of people, positions
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 2.
Decision making process
Arrangement provided by management to encourage and enable you to get involved in the decision making process
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 3.
Does management express confidence in you?
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 4.
Does management provide training to help you get involved in decisions?
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Does management provide operational freedom and job autonomy? Does this make you feel responsible and accountable?
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Does management provide you with authority in your job?
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Do managers show you the final management decisions made and explain how you affected the final management decision?
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Would you say that the employee-manager and employee–employee relationships in your team/department and group climate, social structures and interactions affect your involvement in the decisions made in your department? How and why?
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Do you feel that management trust your creativeness by encouraging open-door communication, collaboration, team work? Does this make you want to get involved and create?
Creativeness and innovation
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10.
Do they expect your decisions to lead to innovation and creativeness? How do they check you achieve this?
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11.
How can you create something in media? How do you respond to social needs? What process do you follow to achieve this?
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12.
Incentives: How do they motivate you to innovate and to create? Is it via money or/and other methods? Which methods?
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13.
Should they show you the profits from your creation and innovation and explain how and what you achieved in terms of profits? Is this an encouragement to make creative and innovative decisions?
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14.
Would you say that you like to work in media because they push you to create and innovate?
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Georgiades, S. (2013). Employees’ Conceptions of How Management Can Operationalize Employee Involvement. In: Friedrichsen, M., Mühl-Benninghaus, W. (eds) Handbook of Social Media Management. Media Business and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28897-5_6
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