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A Virtual Selling Agent Which Is Proactive and Adaptive

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Book cover Advances on Practical Applications of Agents and Multi-Agent Systems

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 155))

Abstract

In this paper, we claim that the online selling process can be improved if the experience of the customer is closer to the one in a retailing store. For this purpose, we aim at providing a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue, uses marketing strategies and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, our virtual seller is adaptive since she is able to adjust her behaviour according to the buyer profile.

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Author information

Authors and Affiliations

  1. SMAC team, Laboratoire d’Informatique Fondamentale de Lille, Bat M3, F-59655, Villeneuve d’Ascq cedex, France

    Fabien Delecroix, Maxime Morge & Jean-Christophe Routier

Authors
  1. Fabien Delecroix
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  2. Maxime Morge
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  3. Jean-Christophe Routier
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Corresponding author

Correspondence to Fabien Delecroix .

Editor information

Editors and Affiliations

  1. , Centre National de la Recherche Scientif, Laboratoire d’Informatique de Grenoble, av. de la Chimie 110, Grenoble, 38041, France

    Yves Demazeau

  2. Inst. Informatik, TU Clausthal, Julius-Albert-Str. 4, Clausthal-Zellerfeld, 38678, Germany

    Jörg P. Müller

  3. Faculty of Science, Department of Computing Science, University of Salamanca, Plaza de la Merced S/N, Salamanca, 37008, Spain

    Juan M. Corchado Rodríguez

  4. Escuela Universitaria de Informática, Universidad Pontificia de Salamanca, Compañía 5, Salamanca, 37002, Spain

    Javier Bajo Pérez

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© 2012 Springer-Verlag Berlin Heidelberg

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Delecroix, F., Morge, M., Routier, JC. (2012). A Virtual Selling Agent Which Is Proactive and Adaptive. In: Demazeau, Y., Müller, J., Rodríguez, J., Pérez, J. (eds) Advances on Practical Applications of Agents and Multi-Agent Systems. Advances in Intelligent and Soft Computing, vol 155. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28786-2_6

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  • DOI: https://doi.org/10.1007/978-3-642-28786-2_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-28785-5

  • Online ISBN: 978-3-642-28786-2

  • eBook Packages: EngineeringEngineering (R0)

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