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Scale Development of Customer Psychological Contract

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Advances in Electronic Commerce, Web Application and Communication

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 148))

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Abstract

This article reviews the relative literatures about the customer psychological contract to develop psychological contract scale. Customer psychological contract has become an important and difficult problem of service enterprises, and it can reflect customers’ value and the deepest level of customers’ needs. Based on the existing related researches, we expatiate the scale of customer psychological contract. And this scale is developed in view of the retailing as the research object. This article uses the widely accepted tool for the development of measurement methods, and develops a reliable and effective scale of customer psychological contract.

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Author information

Authors and Affiliations

  1. School of Business Administration, Northeastern University, Shenyang, 110004, China

    Yan Ma & Jinjin Hao

  2. Qingdao Binhai University, Qingdao, 266555, China

    Junye Deng

  3. School of Economics & Trade, Qingdao Technological University, Qingdao, 266520, China

    Yan Ma

  4. Linyi Water Conservancy Prospecting & Designing Institute, Linyi, 276000, China

    Yong Wu

Authors
  1. Yan Ma
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  2. Junye Deng
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  3. Jinjin Hao
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  4. Yong Wu
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Corresponding author

Correspondence to Yan Ma .

Editor information

Editors and Affiliations

  1. Researcher Association, Wuhan Section, International Science & Education, Special No.1, Jiangxia Road of Wuhan, Wuhan, China, People's Republic

    David Jin

  2. Researcher Association, Guangzhou Section, International Science & Education, Jinheng Road, Jinbi Garden 85-1102 144, Guang Zhou, China, People's Republic

    Sally Lin

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© 2012 Springer-Verlag GmbH Berlin Heidelberg

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Ma, Y., Deng, J., Hao, J., Wu, Y. (2012). Scale Development of Customer Psychological Contract. In: Jin, D., Lin, S. (eds) Advances in Electronic Commerce, Web Application and Communication. Advances in Intelligent and Soft Computing, vol 148. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28655-1_28

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  • DOI: https://doi.org/10.1007/978-3-642-28655-1_28

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-28654-4

  • Online ISBN: 978-3-642-28655-1

  • eBook Packages: EngineeringEngineering (R0)

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