Abstract
Sports consumption, as a product of the development of social productive forces to a certain stage, is a personal consumption behavior aiming to pursue fitness and entertainment after satisfying the existence consumption. Sports industry is the third industry of consumer services. Therefore, the interdependence of fitness and sports industry must exist. If we take as an assumption that a healthy, positive and wholesome lifestyle is the goal of individuals in society, then clearly sport should be able to contribute to achieving that goal. That implies both the consumption of and participation in sporting activities. This paper will also investigate impacts of its development constraints, lead people to consume rationally, and raise the level of sports consumption.
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Zhang, Yx., Wang, L. (2012). The Research on the Sports Consumption and the Development of Physical Fitness Industry. In: Jin, D., Lin, S. (eds) Advances in Electronic Commerce, Web Application and Communication. Advances in Intelligent and Soft Computing, vol 148. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28655-1_2
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DOI: https://doi.org/10.1007/978-3-642-28655-1_2
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-28654-4
Online ISBN: 978-3-642-28655-1
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