Abstract
Sunshine sports consumption is not only an ordinary material consumption but also mainly spiritual consumption which was a product of the development of social productive forces to a certain stage. The sunshine sports industry’s services include the provision of gym, the organization of fitness activities, fitness consultation and so on. Owing to the constant and rapid development of China’s economy and the enlarged size of higher education enrollment, in the context of universal concern of health, development of sunshine sports industry seems increasingly important. This paper will also investigate impacts of its development constraints, lead people to consume rationally, and raise the level of sports consumption.
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Chen, Yq., Qi, Jm., Shi, Lj. (2012). Analysis of College Sports Consumption and the Sunshine Sports in China. In: Jin, D., Lin, S. (eds) Advances in Electronic Commerce, Web Application and Communication. Advances in Intelligent and Soft Computing, vol 148. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28655-1_1
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DOI: https://doi.org/10.1007/978-3-642-28655-1_1
Publisher Name: Springer, Berlin, Heidelberg
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