Abstract
International catering franchises, namely Starbucks, Burger King, McDonald’s and Kentucky Fried Chicken, have entered the global market early and captured huge market shares. Many studies investigate their marketing strategies and reasons for success. On the contrary, a few Asian catering franchises are able to expand their businesses beyond their starting places.
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Notes
- 1.
Xiaolongbao is Shanghainese dumpling steamed in a small bamboo basket.
- 2.
According to Lao Tzu, ‘Tao’ refers to the force behind the natural order (Magno 2004). This force keeps universe balance and order. It is equivalent to the supreme God in western civilization.
- 3.
The Battle of Red Cliffs is a battle between the allied forces of the southern warlords Liu Bei and Sun Quan and the northern warlord Cao Cao. Cao Cao was unfamiliar with wind direction over the terrain of the Yangtze River. He ordered to moor his fleet to avoid sea sickness. On the other hand, Kongming, a military strategist for Liu Bei, was familiar with landscape and weather in the Yangtze River. He instructed the allied forces to crush some burning ships towards Cao Cao’s fleet while southeasterlies blew. Shortly afterwards, smoke and flames stretched across the river and many sailors and troops of Cao Cao burned to death. The allied forces utilized the wisdom of Kongming and won the battle (Luo 1360).
- 4.
‘Stand by a tree stump waiting for a hare’ is a Chinese story written by Han Feizi, the Legalist school of thought (280–233 BC). One day, a scared and crazed hare smacked into a tree, broke its neck and died. The farmer was very happy to get the wild hare accidentally. Since then, he sat by the tree and waited for another hare. As days went by, neighbors laughed at his naiveté. Weeds grew in his field and the farmer lost the harvest. No crazed hares came to kill themselves against the stumps. This ancient Chinese tale implies that people should work hard instead of waiting for windfall.
- 5.
‘A waterfront pavilion gets the moonlight first’ is a Chinese metaphor written by Su Lin in ancient Sung Dynasty. It tells that ‘a waterfront pavilion gets the moonlight first; the flowers and trees on the sunny side meet spring earlier.’ It implies that people enjoy more advantages in favorable location.
- 6.
‘Mountains and rivers will meet again’ comes from The Scholars, a novel written by Wu Jingzi (1701–1754). It says that ‘there must be 1 day for the mountains and rivers to meet again; how couldn’t people treat others well and help each other?’
- 7.
‘Bandi’ refers to a working team of employees which is based on personal solidarity and tacit consensus. It strengthens organizational capabilities and competitive advantages of a firm (Chen 2007, pp. 90, 97, 117).
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Yu, FL.T. (2012). ‘Right Time, Right Place and Right People’ and Chinese Entrepreneurship: A Case Study of Taiwan’s Din Tai Fung Dumpling House. In: Entrepreneurship and Taiwan's Economic Dynamics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28264-5_7
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