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The Metaculture: Our Global Culture

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The Quintessence of Intercultural Business Communication

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Abstract

The low hum of conversation in the crowded Paris airport lounge was broken by the sound of the intercom. The speaker’s voice instructed passengers to make their way to the gate for the Singapore flight. First the announcement was made in English, then in French, and passengers from around the room one by one rose to their feet. One woman with jet-black hair and wearing a smart, gray business suit laughed into her mobile phone. She spoke softly and quickly in Spanish, and then walked purposefully down the lounge hallway toward the gate, already making another call. Another man sat intently looking into his laptop screen, while two younger women next to him talked quietly to one another. From the kiosk a tall man wearing a long, floor-length robe turned around with the newest Financial Times in his hand. He strode quickly down the hallway towards the gate. Out of the corner of the room a young mother struggling with two toddlers adjusted the strap of her child stroller, and then headed down the hall with one child in the stroller, and holding the other’s hand. She passed three teenagers who were completely absorbed in their music, which fortunately was only audible through their headphones.

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Notes

  1. 1.

    Much has been written about globalization and its effects on culture, but relatively few researchers have actually identified this level of shared behavior as its own distinct culture, or ‘cultura franca’.

  2. 2.

    According to Mashable, the Social Media Guide, currently the website has a viewing of about two billion video views per day—highlighting the enormous interest in more personal, real-time reports that are accessible to the general public.

  3. 3.

    To take one example, over the past decade the phrase “bring someone to justice” has been used repeatedly to describe the goal of the so-called war on terror. This phrase has been used by many world leaders and in public speeches and symbolizes the arrest, incarceration, or even possible death of wanted individuals.

  4. 4.

    Of course, this principle does not imply that contact will be viewed as positive, or mutually beneficial. Many Spanish-speaking members of the Southwestern US complain of various levels of discrimination, and such is the case in a wide variety of border-sharing areas (take, for example, Israel-Palestine, Turkey-Syria, Pakistan-India as a sample).

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Correspondence to Melanie Moll .

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© 2012 Springer-Verlag Berlin Heidelberg

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Moll, M. (2012). The Metaculture: Our Global Culture. In: The Quintessence of Intercultural Business Communication. Quintessence Series. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28238-6_2

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