Abstract
Identify, obtain and maintain customer is the main content of the customer relationship management. This paper adopts web mining technology, focused on the electronic commerce application research, and acquired of potential and loyal customer information from the data of users visiting the company’s web site. With comprehensive understanding customer visit the company’s web site of time, preferences and other relevant information, effectively to understand the demand of customer. To adjusted company website structure, market strategy, which makes e-commerce activities more focused on the customer.
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© 2012 Springer-Verlag GmbH Berlin Heidelberg
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Jianping, W. (2012). Research on Customer Relationship Management Based on Web Mining. In: Zeng, D. (eds) Advances in Computer Science and Engineering. Advances in Intelligent and Soft Computing, vol 141. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27948-5_29
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DOI: https://doi.org/10.1007/978-3-642-27948-5_29
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-27947-8
Online ISBN: 978-3-642-27948-5
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