The Risk Assessment for Dangdang Online Bookstore with Fuzzy Comprehensive Evaluation Method

Abstract

With the rapid development of information technology, the traditional business model has a major change in the development of economic globalization and networking, which led to the emergence of electronic business in the global scope, and lifted the e-commerce boom. The purpose of this study is to find a method to assess the risk of enterprises to develop E-commerce. So this paper attempts to identify the E-commerce risk of Dangdang online bookstore and evaluate the risk level of Dangdang online bookstore by three-level fuzzy comprehensive evaluation method. It has some meaning to take example by Chinese enterprises to develop E-commerce. Notably, this study finds that it is very scientific and operational to assess the E-commerce risk by three-level fuzzy comprehensive evaluation method. According to the findings of the study, Chinese enterprises should assess the E-commerce risk before they develop E-commerce. Future research should seek the countermeasures to reduce the E-commerce risk for Chinese enterprises.