Study on E-satisfaction in the Consumer E-commerce Environment Based on TAM and TTF Extended Model

  • Yaqin LiEmail author
  • Jianjun Sun
  • Yuequan Yang
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 139)


The purpose of this study is to propose an extended model of e-satisfaction in the consumer e-commerce environment. The model is based on technology acceptance model (TAM) and task-technology fit (TTF) model. The study proposes a conceptual model that the e-satisfaction is direct or indirect influenced by several constructs: perceived value, fulfilment, e-trust, social presence, perceived enjoyment besides TAM and TTF. The interrelationship between these constructs is explained. Empirical study of this extended model is expected in future further research.


TAM TTF e-satisfaction consumer e-commerce extended model 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Information ManagementNanjing UniversityNanjingChina
  2. 2.College of Information EngineeringYangzhou UniversityYangzhouChina

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