Abstract
We empirically investigate consumer preferences for mobile devices to read digital textbooks and other educational content for the diffusion of ubiquitous learning in higher education by a conjoint method. The results show that current forms of tablet PCs (also called smart pads) might not be suitable for an education device in terms of screen size and type of platform. Thus, policy makers need to consider developing educational mobile devices for the successful diffusion of ubiquitous learning in the long term.
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Lee, H., Lee, W.B., Kweon, S.C. (2011). Examining Consumer Preferences for Mobile Devices to Read Digital Content for the Diffusion of Ubiquitous Learning in Higher Education. In: Kim, Th., et al. U- and E-Service, Science and Technology. UNESST 2011. Communications in Computer and Information Science, vol 264. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27210-3_43
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DOI: https://doi.org/10.1007/978-3-642-27210-3_43
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