Study on E-commerce Course Practice and Evaluation System under Bilingual Teaching

Abstract

Based on the undergraduate program in e-commerce, this paper mainly discusses how to establish the reasonable bilingual teaching course program and strengthen students’ cross-cultural communication ability of e-commerce training and practices. Combined with the common goal of bilingual teaching in higher education, it is proposed from the perspectives of e-commerce professional knowledge system and talent cultivation target that the solid specialized theory and rich practical innovation ability should be emphasized to construct e-commerce bilingual teaching courses program based on the social demand. Furthermore, the e-commerce course program of bilingual teaching is put forward including three objectives as knowledge, quality and ability, covering four areas of course, such as disciplines basics, professional cores, professional electives and practical education, and some teaching highlights. From understanding of the connotation and the bilingual teaching mode and combining with the features of Shanghai Institute of Foreign Trade e-commerce English teaching practice, it is proposed in this paper a reasonable evaluation system of bilingual teaching model based on four perspectives, the characteristics of teachers and students, course design and, curriculum organization and learning outcome based on comprehensive, motivational, subjective and instructive principle.