Abstract
As discussed in the previous chapter, we require participants in the market to understand other stakeholders’ contexts and values in the market and to sustain interactions in order to realize their innovations. In other words, communication based on “cognitive empathy” is desired. As in the reference (Thompson 2001), cognitive empathy is not a disembodied and affectless knowing of the other, but rather the feeling of being led by another’s experiences. Here, feeling means the integrated sense of bodily sensation and the emotional feeling of values.
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Ohsawa, Y., Nishihara, Y. (2012). Chance Discovery as Value Sensing for Innovation. In: Innovators' Marketplace. Understanding Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25480-2_2
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