Introduction
CATI has been widely used in Italian surveys since the 1980s. As a matter of fact telephone interviewing, compared to traditional face-to-face data collection methods, allows to save time and money. It also offers further advantages: better control over the quality of the interview through a centralized facility, continuous monitoring and supervision, and the opportunity to include experiment-like variables in the survey (Groves et al. 1988, Piazza and Sniderman 1998). Institutional data producers, academic researchers and companies in the market research and polls industries have been taking advantage of all these opportunities.
Sampling designs adopted in phone surveys and polls range from non-probabilistic quota sampling to more valuable probabilistic sampling approaches, similarly to what happens in face-to-face surveys.
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Poggio, T., Callegaro, M. (2011). Italy. In: Häder, S., Häder, M., Kühne, M. (eds) Telephone Surveys in Europe. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25411-6_6
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