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CSR und Wettbewerbsfähigkeit

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Corporate Social Responsibility

Zusammenfassung

„Freiwilliges Engagement für Umwelt und Menschen erhöht die Wettbewerbsfähigkeit eines Unternehmens“ – dieses Argument wird häufig präsentiert. CSRBerater versuchen damit ihre Beratungsleistungen zu verkaufen, auf CSR spezialisierte Wissenschaftler wollen damit Fördermittel lukrieren und die von ihnen entwickelten Ansätze verbreiten, politische Entscheidungsträger hoffen, dass CSRPolitiken, die auf freiwilligem Engagement basieren, auf mehr Akzeptanz stoßen als Ge- und Verbote. Gibt es für den erhofften Zusammenhang von CSR und Wettbewerbsfähigkeit auch wissenschaftliche Belege oder handelt es sich um Motivationsliteratur, die versucht, die bittere Pille der gesellschaftlichen Verantwortung mit dem Zuckerguss des erhofften Wettbewerbsvorteils schmackhafter zu gestalten? Die vorliegenden Befunde sind leider nicht eindeutig.

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Authors and Affiliations

  1. Research Institute for Managing Sustainability, An die Wirtschaftsuniversität Wien RIMAS, Franz Klein Gasse 1, 1190, Wien, Österreich

    André Martinuzzi

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  1. André Martinuzzi
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Correspondence to André Martinuzzi .

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Editors and Affiliations

  1. der Wirtschaftskammer Österreich, Stabsabteilung Wirtschaftspolitik, Wiedner Hauptstraße 63, Wien, 1045, Austria

    Andreas Schneider

  2. Hochschule Ingolstadt, Kleiststraße 16C, Ingolstadt, 85055, Germany

    René Schmidpeter

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Martinuzzi, A. (2012). CSR und Wettbewerbsfähigkeit. In: Schneider, A., Schmidpeter, R. (eds) Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25399-7_41

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  • DOI: https://doi.org/10.1007/978-3-642-25399-7_41

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