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CSR und Wettbewerbsfähigkeit

  • André Martinuzzi
Chapter

Zusammenfassung

„Freiwilliges Engagement für Umwelt und Menschen erhöht die Wettbewerbsfähigkeit eines Unternehmens“ – dieses Argument wird häufig präsentiert. CSRBerater versuchen damit ihre Beratungsleistungen zu verkaufen, auf CSR spezialisierte Wissenschaftler wollen damit Fördermittel lukrieren und die von ihnen entwickelten Ansätze verbreiten, politische Entscheidungsträger hoffen, dass CSRPolitiken, die auf freiwilligem Engagement basieren, auf mehr Akzeptanz stoßen als Ge- und Verbote. Gibt es für den erhofften Zusammenhang von CSR und Wettbewerbsfähigkeit auch wissenschaftliche Belege oder handelt es sich um Motivationsliteratur, die versucht, die bittere Pille der gesellschaftlichen Verantwortung mit dem Zuckerguss des erhofften Wettbewerbsvorteils schmackhafter zu gestalten? Die vorliegenden Befunde sind leider nicht eindeutig.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Research Institute for Managing SustainabilityAn die Wirtschaftsuniversität Wien RIMASWienÖsterreich

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