Abstract
Many web-based business models started to harnessing collective intelligence by integrating users and customers into the value-adding process. With common web applications users have the chance to be a significant provider of contents and can commit themselves to deliver. Today, more and more companies detect the commercial potential of this user-generated content (UGC). Amazon, for example, is one of the pioneers in integrating customers and users for providing comments and evaluations. More and more, business models started to evolve which build on UGC at their core. These UGC business models define a certain business model type which bases its primary service offering on UGC.
This paper describes and analyzes building blocks of business models for UGC to be found in the existing literature and in case studies. For that, the research method of multiple case study analysis is employed. As a result, a reference framework for business models for UGC is proposed, which can be used for the definition, development, comparison as well as the assessment of such business models.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Alby, T.: Web 2.0: Konzepte, Anwendungen, Technologien, 3rd edn. Hanser, München (2008)
Alt, R., Zimmermann, H.D.: Preface: Introduction to Special Section - Business Models. Electronic Markets 11(1), 3–9 (2001)
Bowman, S., Willis, C.: We Media - How audience are shaping the future of news and information. The Media Center at The American Press Institute, Reston (2003)
Boyd, S.: Interview: Facebook ist eine vorübergehende Phase. Frankfurter Allgemeine Zeitung (May 18, 2010)
Casadesus-Masanell, R., Ricart, J.E.: Competing Through Business Models. Working Paper Nr. 713. IESE Business School - University of Navarra, Barcelona (2007)
Eisenhardt, K.M.: Building Theory from Case Study Research. Academy of Management Review 14(4), 532–550 (1989)
Giaglis, G.M., Klein, S., O’Keefe, R.M.: The role of intermediaries in electronic marketplaces: developing a contingency model. Information Systems Journal 12(3), 231–246 (2002)
Heinrich, B.: Das Geschäftsmodell als Instrument zur Positionierung eines Unternehmens. In: Leist, S., Winter, R. (eds.) Retail Banking im Informationszeitalter - Integrierte Gestaltung der Geschäfts-, Prozess- und Applikationsebene. Springer, Berlin (2002)
Hoegg, R., Martignoni, R., Meckel, M., Stanoevska-Slabeva, K.: Overview of Business Models for Web 2.0 Communities. In: Proceedings of GeNeMe 2006, Dresden (2006)
Ickler, H., Schülke, S., Wilfling, S., Baumöl, U.: New Challenges in E-Commerce: How Social Commerce Influences the Customer Process. In: Ickler, H. (ed.) Proceedings of the 5th National Conference on Computing and Information Technology, NCCIT 2009, Bangkok, pp. 51–57 (2009)
Ickler, H.: An approach for the visual representation of business models that integrate web-based collective intelligence into value creation. In: Bastiaens, T., Baumöl, U., Krämer, B. (eds.) On Collective Intelligence. AISC, vol. 76, pp. 25–35. Springer, Heidelberg (2010)
Kollmann, T., Stöckmann, C.: Oszillationseffekte für Web 2.0-Plattformen - Kritische Masse Probleme im virtuellen Wettbewerb. In: Kollmann, T., Häsel, M. (eds.) Web 2.0 - Trends und Technologien im Kontext der Net Economy, Gabler, Wiesbaden, pp. 207–224 (2007)
Leimeister, J.M.: Collective Intelligence. Business & Information Systems Engineering 2(4), 245–248 (2010)
Linder, J., Cantrell, S.: Changing Business Models: Surveying the Landscape. Accenture Institute for Strategic Change, Cambridge (2000)
Malone, T.W., Laubacher, R., Dellarocas, C.: The Collective Intelligence Genome. MIT Sloan Management Review 51(3), 21–31 (2010)
Müller-Merbach, H.: The Use of Morphological Techniques for OR-Approaches to Problems. In: Operations Research 1975, pp. 127–139. North-Holland Publishing, Amsterdam (1976)
O’Reilly, T.: What is Web 2.0 (September 30, 2005) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html (accessed September 15, 2010)
Osterwalder, A.: The Business Model Ontology - A Proposition in a Design Science Approach. Dissertation, University of Lausanne (2004)
Osterwalder, A., Pigneur, Y.: Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons, New Jersey (2010)
Pousttchi, K., Schiessler, M., Wiedemann, D.G.: Analyzing the Elements of the Business Model for Mobile Payment Service Provision. In: Proceedings of the International Conference on the Management of Mobile Business (ICMB 2007). IEEE Computer Society, Washington, DC (2007)
Rentmeister, J., Klein, S.: Geschäftsmodelle in der New Economy. Das Wirtschaftsstudium (WISU) 30(3), 354–361 (2001)
Rentmeister, J., Klein, S.: Geschäftsmodell - Ein Modebegriff auf der Waagschale. ZfB-Ergänzungsheft 1, 17–30 (2003)
Rose, F.: The Economics. Concept, and Design of Information Intermediaries: A Theoretic Approach. Information Age Economy Series. Physica, Heidelberg (1999)
Sharma, S., Gutiérrez, J.A.: An evaluation framework for viable business models for m-commerce in the information technology sector. Electronic Markets 20(1), 33–52 (2010)
Skiera, B.: Preisdifferenzierung. In: Albers, S., Clement, M., Peters, K. (eds.) Marketing mit interaktiven Medien, Frankfurt, pp. 283–296 (1999)
Stake, R.E.: The Art of Case Study Research. Sage, Thousand Oaks (1995)
Stöckl, R., Grau, C., Hess, T.: User Generated Content. MedienWirtschaft - Zeitschrift für Medienmanagement und Kommunikationsönomie 3(4), 46–50 (2006)
Stöckl, P., Rohrmeier, T., Hess, T.: Why Customers Produce User Generated Content. In: Hass, B.H., Kilian, T., Walsh, G. (eds.) Web 2.0 - Neue Perspektiven für Marketing und Medien, Berlin (2008)
Timmers, P.: Business Models for Electronic Markets. Electronic Markets 8(2), 3–8 (1998)
Wirtz, B.W.: Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen. Gabler, Wiesbaden (2010)
Wirtz, B.W.: Electronic Business, 3rd edn. Gabler, Wiesbaden (2010)
Wunsch-Vincent, S., Vickery, G.: Participative Web: User-created Content. Organisation for Economic Co-operation and Development (OECD), DSTI/ICCP/IE(2006)7/FINAL, JT03225396, Paris (2007)
Yin, R.K.: Case Study Research - Design and Methods, 4th edn. Sage, Thousand Oaks (2009)
Zwicky, F.: Entdecken, Erfinden, Forschen im Morphologischen Weltbild. Knaur-Droemer, München (1966)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ickler, H., Baumöl, U. (2012). Adding Value with Collective Intelligence – A Reference Framework for Business Models for User-Generated Content. In: Altmann, J., Baumöl, U., Krämer, B. (eds) Advances in Collective Intelligence 2011. Advances in Intelligent and Soft Computing, vol 113. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25321-8_4
Download citation
DOI: https://doi.org/10.1007/978-3-642-25321-8_4
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-25320-1
Online ISBN: 978-3-642-25321-8
eBook Packages: EngineeringEngineering (R0)