Abstract
Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers’ demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Batra, R., Lenk, P., Wede, M.: Brand Extension Strategy Planning: Empirical Estimation of Brand Category Personality Fit and Atypicality. Journal of Marketing Research 47, 335–345 (2010)
Viot, C.: Can Brand Identity Predict Brand Extensions’ Success or Failure? Journal of Product & Brand Management 20, 216–227 (2011)
Aaker, D.A., Joachimsthaler, E.: Brand Leadership. The Free Press, New York (2000)
Kapferer, J.-N.: Strategic Brand Management. Kogan Page, London (1997)
de Chernatony, L.: From Brand Vision to Brand Evaluation. Butterworth-Heinemann, Oxford (2001)
Eckert, C., Kelly, I., Stacey, M.: Interactive generative systems for conceptual design: An empirical perspective. Artificial Intelligence for Engineering Design, Analysis and Manufacturing 13, 303–320 (1999)
Chau, H.H., Chen, X., McKay, A., de Pennington, A.: Evaluation of a 3D shape grammar implementation. In: Design Computing and Cognition 2004, pp. 357–376. Kluwer, Dordrecht (2004)
McCormack, J.P., Cagan, J., Vogel, C.M.: Speaking the Buick language: capturing, understanding, and exploring brand identity with a shape grammar. Design Studies 25, 1–29 (2004)
Pugliese, M.J., Cagan, J.: Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar. Res. Eng. Design-Theory Appl. Concurrent Eng. 13, 139–156 (2002)
Prats, M., Jowers, I., Garner, S., Earl, C.: Improving Product Design via a Shape Grammar Tool. In: International Design Conference - Design 2004, Dubrovnik, Croatia (2004)
Filby, P.: Amazing MINI. Haynes Publishing Group, Somerset (1989)
Nahum, A.: Issigonis and the Mini. Icon Books Ltd., Cambridge (2004)
Slade, T.: Classic Cars: Celebrating The Legends. Igloo Books Ltd., Sywell (2006)
Graham Smith, http://www.seight.net
Stiny, G., Gips, J.: Shape grammars and the generative specification of painting and sculpture. In: Proceedings of IFIP Congress, pp. 1460–1465. North Holland, Amsterdam (1972)
Californiaclassix.com, www.californiaclassix.com/archive/64_Mini_c225.html
Classic-Car-Magazine, http://www.classic-car-magazine.co.uk/
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ang, M.C., Chong, H.Y., McKay, A., Ng, K.W. (2011). Capturing Mini Brand Using a Parametric Shape Grammar. In: Zaman, H.B., et al. Visual Informatics: Sustaining Research and Innovations. IVIC 2011. Lecture Notes in Computer Science, vol 7067. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25200-6_1
Download citation
DOI: https://doi.org/10.1007/978-3-642-25200-6_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-25199-3
Online ISBN: 978-3-642-25200-6
eBook Packages: Computer ScienceComputer Science (R0)