Abstract
Precision marketing is an important marketing strategy to improve customer satisfaction and customer value. This essay combines two-step clustering and Apriori algorithm in data mining technology efficiently, introducing two-stage behavior analysis model, and provides application cases of two-stage behavior analysis model in both customers segmenting and customers consumption patterns mining, taking precision marketing of telecommunications data services as an example.
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© 2011 Springer-Verlag Berlin Heidelberg
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Zeng-min, W., Kai-jue, W. (2011). Prediction of Customers Consumption Patterns Based on Two-Stage Behavior Analysis Model. In: Jiang, L. (eds) Proceedings of the 2011, International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19–20, 2011, Melbourne, Australia. Advances in Intelligent and Soft Computing, vol 111. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25188-7_28
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DOI: https://doi.org/10.1007/978-3-642-25188-7_28
Publisher Name: Springer, Berlin, Heidelberg
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