Countermeasures for Customer Development of Marketing Department in Futures Companies

Abstract

The customer is the source of the profit for the futures broker companies, the market department is very important on customer development. The key factor deciding the present stability of the futures and future expansion is the effectiveness of customer development. The article takes account of two aspects the customer demand and the customer value and constructs model to assessment customer development efficiency of the futures companies. According to the efficiency evaluation model and the analysis results of the condition of the futures customer development, the companies continuously are to enhance their competitiveness and to enlarge their market shares through four measures: offering personalized service based on customer segmentation, supplying with good service by building expert team, outstanding idol effects in diversification marketing channels and establishing a long-term relationship by using CRM.