Abstract
The analysis of potential new markets and the ensuing selection of the attractive ones are tasks which make great demands, both in terms of content and methodology.
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© 2012 Springer-Verlag Berlin Heidelberg
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GrĂ¼nig, R., Morschett, D. (2012). Evaluating new markets. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24725-5_7
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DOI: https://doi.org/10.1007/978-3-642-24725-5_7
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24724-8
Online ISBN: 978-3-642-24725-5
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