Abstract
As Section 2.2 shows, internationalization is often the result of unsatisfactory prospects in the home market. Portfolio analysis and the Ansoff matrix of growth options are two tools used in strategic analysis which can help a domestically based company to investigate the possibilities of entering new markets. We now present each in turn.
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© 2012 Springer-Verlag Berlin Heidelberg
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Grünig, R., Morschett, D. (2012). Strategic planning of a domestic company as the starting point for going international. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24725-5_5
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DOI: https://doi.org/10.1007/978-3-642-24725-5_5
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24724-8
Online ISBN: 978-3-642-24725-5
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