Abstract
The time has come for the most powerful form of storytelling and interaction, product-individual and brand-individual. Enabled by 360°-technology, full immersive branding stands for a holistic approach to marketing and brand building.
We invite you on a journey to discover where the world of the 21st century is heading, why brand owners, brand agencies, and retailers need 360°-technology, and how this technology has the unique potential to transform business structures and marketing.
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Jianu, D. (2013). Full Immersive Branding. In: Overschmidt, G., Schröder, U. (eds) Fullspace-Projektion. X.media.press. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24656-2_21
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DOI: https://doi.org/10.1007/978-3-642-24656-2_21
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