Challenges and success factors for sustainable growth: Experience from strategy consulting

  • Jens Schädler
  • Melanie Oschlies
Part of the Management for Professionals book series (MANAGPROF)


Economic recovery following a financial crisis includes companies in most sectors showing increased growth ambitions. Although some of the immediate growth opportunities might be tempting, a clear strategic path must be followed to achieve sustainable success. It is important to first define and assess a company’s core business. The next steps are then – depending on the outcome of the first analyses – to focus on and realize the existing core business’s full potential, to expand into adjacencies, or to redefine the core business. This chapter illustrates the way to become a sustainable value creator by raising a set of questions each manager must answer along a successful growth path. Potential answers to the individual questions are described, supported by selected company examples.


Success Factor Customer Loyalty Growth Opportunity Core Business Balance Growth 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1): 99–120.CrossRefGoogle Scholar
  2. Zook, C. (2007). Finding Your Next Core Business. Harvard Business Review, April 2007.Google Scholar
  3. Zook, C. & Allen, J. (2003). Growth Outside the Core. Harvard Business Review, December 2003.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Jens Schädler
    • 1
  • Melanie Oschlies
    • 2
  1. 1.Bain & CompanyZurichSwitzerland
  2. 2.University of St.GallenSt.GallenSwitzerland

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