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Logistic Pricing and Marketing

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Comprehensive Logistics

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Abstract

For many companies, logistics is only a cost factor, although it can be also a value driver. With the help of professional marketing strategies based on competitive quality and customer oriented pricing, logistics can generate additional revenues and higher profits (Andraski/Novack 1996; Shapiro 1984; Weber 1993).

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Authors and Affiliations

  1. Strandweg 54, D-22587, Hamburg, Germany

    Dr. rer. nat. Dr.-Ing. habil. Timm Gudehus

  2. University of Bremen, Wilhelm-Herz-Strasse 12, D-28359, Bremen, Germany

    Prof. Dr. Herbert Kotzab (Chair of Business Studies and Logistics Management, International Professor Caledonian Business School, Visiting Professor Copenhagen Business School)

Authors
  1. Dr. rer. nat. Dr.-Ing. habil. Timm Gudehus
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  2. Prof. Dr. Herbert Kotzab
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Correspondence to Timm Gudehus .

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Gudehus, T., Kotzab, H. (2012). Logistic Pricing and Marketing. In: Comprehensive Logistics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24367-7_7

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  • DOI: https://doi.org/10.1007/978-3-642-24367-7_7

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  • Print ISBN: 978-3-642-24366-0

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