Physiological Experiment Approach to Explore the Revelation Process for Individual Creativity Based on Exploitation and Exploration

  • Seong Wook Chae
  • Kun Chang Lee
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 195)


The purpose of this study is aimed at understanding how task difficulty and emotion as a source of stress affect such creativity manifestation activities as exploration and exploitation in the decision support system environment. The study presented a situation where the subjects need to exert creativity to resolve a task, and the result was analyzed through the measurement of physiological signal data in the process of resolving a task. Empirical results reveal that exploration activity would be facilitated under less stressful environment, while exploitation in the stress situation.


Physiological signal Creativity Exploration Exploitation Task difficulty 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Amabile, T.M., Barsade, S.G., Mueller, J.S., Staw, B.M.: Affect and Creativity at Work. Administrative Science Quarterly 50, 367–403 (2005)CrossRefGoogle Scholar
  2. 2.
    March, J.G.: Exploration and Exploitation in Organizational Learning. Organization Science 2, 71–87 (1991)CrossRefGoogle Scholar
  3. 3.
    George, J.M., Jing, Z.: Dual Tuning In A Supportive Context: Joint Contributions Of Positive Mood, Negative Mood, And Supervisory Behaviors To Employee Creativity. Academy of Management Journal 50, 605–622 (2007)CrossRefGoogle Scholar
  4. 4.
    Hancock, P.: Stress, workload and fatigue. Lawrence Erlbaum, Mahwah (2001)Google Scholar
  5. 5.
    Weisberg, R.W.: Problem solving and creativity. In: Sternberg, R.J. (ed.) The Nature of Creativity: Contemporary Psychological Perspectives, pp. 148–176. Cambridge University Press, Cambridge (1988)Google Scholar
  6. 6.
    Audia, P.G., Goncalo, J.A.: Past Success and Creativity over Time: A Study of Inventors in the Hard Disk Drive Industry. Management Science 53, 1–15 (2007)CrossRefGoogle Scholar
  7. 7.
    Benner, M.J., Tushman, M.L.: Process management and technological innovation: A longitudinal study of the photography and paint industries. Administrative Science Quarterly 47, 676–706 (2002)CrossRefGoogle Scholar
  8. 8.
    Ikehara, C.S., Crosby, M.E.: Assessing cognitive load with physiological sensors. Paper presented at the 38th Hawaii International Conference on Systems Sciences, pp (2005)Google Scholar
  9. 9.
    Berntson, G.G., Bigger Jr., J.T., Eckberg, D.L., Grossman, P., Kaufmann, P.G., Malik, M., Nagaraja, H.N., Porges, S.W., Saul, J.P., Stone, P.H., Van Der Molen, M.W.: Heart rate variability: origins, methods, and interpretive caveats. Psychophysiology 34, 623–648 (1997)CrossRefGoogle Scholar
  10. 10.
    Salahuddin, L., Kim, D.: Detection of acute stress by heart rate variability using a prototype mobile ECG sensor. In: ICHIT 2006: Proceedings of the 2006 International Conference on Hybrid Information Technology, pp. 453–459. IEEE Computer Society, Washington, DC, USA (2006)CrossRefGoogle Scholar
  11. 11.
    Lazer, D., Friedman, A.: The Network Structure of Exploration and Exploitation. Administrative Science Quarterly 52, 667–694 (2007)CrossRefGoogle Scholar
  12. 12.
    Prieto, I.M., Revilla, E., Rodriguez-Prado, B.: Managing the knowledge paradox in product development. Journal of Knowledge Management 13, 157–170 (2009)CrossRefGoogle Scholar
  13. 13.
    Song, S., Nerur, S., Teng, J.: An Exploratory Study on the Roles of Network Structure and Knowledge Processing Operation in Work Unit Knowledge Management. The DATA BASE for Advances in Information Systems 38, 8–26 (2007)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Seong Wook Chae
    • 1
  • Kun Chang Lee
    • 2
    • 3
  1. 1.National Information Society AgencyRepublic of Korea
  2. 2.SKK Business SchoolRepublic of Korea
  3. 3.Department of Interaction ScienceSungkyunkwan UniversitySeoulRepublic of Korea

Personalised recommendations