Abstract
After illustrating some concepts related to city marketing, and clarifying distinctly the relationship between these concepts, the paper discusses about the subjects of city marketing and puts forward strategies of city marketing, including product strategy, pricing strategy, promotion strategy, competition strategy of city marketing.
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© 2011 Springer-Verlag Berlin Heidelberg
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Zhang, Y. (2011). Research on Problems and Countermeasures of City Marketing. In: Wu, Y. (eds) Computing and Intelligent Systems. ICCIC 2011. Communications in Computer and Information Science, vol 233. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24010-2_37
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DOI: https://doi.org/10.1007/978-3-642-24010-2_37
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24009-6
Online ISBN: 978-3-642-24010-2
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