Skip to main content
SpringerLink
Log in

Co-opetition as a facilitator of manufacturing competitiveness: opportunities and threats

  • Conference paper
  • First Online:
Enabling Manufacturing Competitiveness and Economic Sustainability

Abstract

Advanced manufacturing paradigms such as agile, reconfigurable, virtual, holonic, fractal and bionic manufacturing are based on two pillars: autonomy of and win-win collaboration amongst the involved manufacturing units to obtain the overall performance objectives. Due to their focus on cooperation these paradigms neglect that real life manufacturing is often characterised by dysfunctional consequences of emergent competition and organised competition, i.e. tendering, dual sourcing, parallel negotiations, ideas and concept competitions, benchmarking and competitive awards. This is the result of a recent survey conducted by the Department of Organisational Design of the University of Stuttgart. The paper shows that in order to tap the full performance potential of manufacturing networks and to overcome the threats of emergent competition existing manufacturing paradigms have to evolve into “co-opetition” (i.e. coexistence of cooperation and competition). Relying on empirical results, the paper outlines management infrastructures that warrant the future competitiveness of manufacturing systems.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  1. Carvalho, H., Cruz-Machado, V. (2011): Integrating Lean, Agile, Resilience and Green Paradigms in Supply Chain Management, In: Li, P. (Eds.): Supply Chain Management, InTech, Rijeka, pp. 27-48.

    Google Scholar 

  2. Jiang, J. C., Chen, K. H. (2007): Development of a Collaborative Manufacturing, Planning, and Scheduling System: Integrating Lean and Agile Manufacturing for the Supply Chain, in: Int. J. of Management, Vol. 24, No. 2, pp. 331–345.

    Google Scholar 

  3. Calvo, R., Domingo, R., Sebastián, M. A. (2008): Systemic criterion of sustainability in agile manufacturing, in: Int. J. of Production Research, Vol. 46, No. 12, pp. 3345-3358.

    Article  MATH  Google Scholar 

  4. Watanabe, C., Kishioka, M., Nagamatsu, A. (2004): Resilience as a source of survival strategy for hightechnology firms experiencing mega competition, in: Technovation, Vol. 24, No. 2, pp. 139–15.

    Article  Google Scholar 

  5. Nomden, G., Vanderzee, D. (2008): Virtual cellular manufacturing: Configuring routing flexibility, in: Int. J. of Production Economics, Vol. 112, No. 1, pp. 439-451.

    Article  Google Scholar 

  6. Bi, Z. M., Lang, S. Y. T., Shen, W., Wang, L. (2008): Reconfigurable manufacturing systems: the state of the art, in: Int. J. of Production Research, Vol. 46, No. 4, pp. 967-992.

    Article  MATH  Google Scholar 

  7. ElMaraghy, H. (2009): Changeable and Reconfigurable Manufacturing Systems, Springer, London.

    Book  Google Scholar 

  8. O'Neill, H., Sackett, P. (1994): The extended manufacturing enterprise paradigm, in: Management Decision, Vol. 32, No. 8, pp 42-49.

    Article  Google Scholar 

  9. Christensen, J. (1994): Holonic Manufacturing systems-initial architecture and standards directions. In: Proceedings of the first European conference on holonic manufacturing systems, Hannover, Germany, pp. 1-20.

    Google Scholar 

  10. Kentaro, N. (2010): Value Creation and Value Capture at Manufacturing Firms, Institute of Innovation Research, Hitotsubashi University IIR Working Paper Series, No. 10-01, online: http://hermes-ir.lib.hit-u.ac.jp/rs/bitstream/10086/1848 2/1/070iirWP10_01.pdf

  11. Warnecke, H. J. (1993): The Fractal Company - A Revolution in Corporate Culture, Springer, Berlin.

    Google Scholar 

  12. Okino, N. (1993): Bionic manufacturing system. In: Peklenik, J. (Eds.): CIRP, Flexible manufacturing Systems Past- Present-Future, Ljubljana, pp.73-95.

    Google Scholar 

  13. Fawcett, S. E., Myers, M. B. (2001): Product and employee development in advanced manufacturing, in: Int. J. of Production Research, Vol. 39, No. 1, pp. 65–79.

    Article  MATH  Google Scholar 

  14. Gunasekaran, A. (1999): Agile manufacturing: a framework for research and development, in: Int. J. of Production Economics, Vol. 62, No. 1/2, pp. 87-105.

    Article  Google Scholar 

  15. Jovane, F., Westkämper E., Williams D. (2009): The ManuFuture Road - Towards Competitive and Sustainable High-Adding-Value Manufacturing, Springer, Berlin.

    Google Scholar 

  16. Wu, Z., Choi, T. Y., Rungtusanatham, M. J. (2010): Supplier– supplier relationships in buyer–supplier–supplier triads: Implications for supplier performance, in: J. of Operations Management, Vol. 28, No. 2, pp. 115-123.

    Article  Google Scholar 

  17. Wilhelm, M. M. (2011): Managing coopetition through horizontal supply chain relations: linking dyadic and network levels of analysis, in: J. of Operations Management, Vol. 29, No. 8, (forthcoming).

    Google Scholar 

  18. Nalebuff, B. J., Brandenburger, A. M. (1996): Co-opetition. Doubleday, New York and London.

    Google Scholar 

  19. Luo, X., Rindfleisch, A., Tse, D. K. (2007): Working with Rivals: The Impact of Competitor Alliances on Financial Performance, in: J. of Marketing Research, Vol. 44, No. 1, pp. 73-83.

    Article  Google Scholar 

  20. Quintana-García, C., Benavides-Velasco, C. A. (2004): Cooperation, competition, and innovative capability, in: Technovation, Vol. 24, No. 12, pp. 927-938.

    Article  Google Scholar 

  21. Reiss, M. (2010): Coopetitive Networks of Production (Koopkurrente Produktionsnetzwerke), in: ZWF - Zeitschrift für wirtschaftlichen Fabrikbetrieb, Vol. 105, No. 12, pp. 1096-1101.

    Google Scholar 

  22. Gnyawali, D. R., Park, B.-J (2011): Co-opetition between giants: Collaboration with competitors for technological innovation, in: Research Policy, Vol. 40, No. 5, pp. 650–663.

    Article  Google Scholar 

  23. Gnyawali, D. R., He, J., Madhaven, R. (2006): Impact of coopetition on firm competitive behaviour: an empirical examination’, in: J. of Management, Vol. 32, No. 4, pp. 507-530.

    Google Scholar 

  24. Bengtsson, M., Kock S. (1999): Cooperation and competition in relationships between competitors in business networks, in: J. of Business and Industrial Marketing, Vol. 14, No. 3, pp. 178–193.

    Article  Google Scholar 

  25. Faems, D., Janssens, M., van Looy, B. (2010): Managing the Co-operation– Competition Dilemma in R&D Alliances: A Multiple Case Study in the Advanced Materials Industry, in: Creativity & Innovation Management, Vol. 19, No. 1, pp. 3-22.

    Article  Google Scholar 

  26. Dubois, A., Fredriksson, P. (2008): Cooperating and competing in supply networks: Making sense of a triadic sourcing strategy, in: J. of Purchasing & Supply Management, Vol. 14, No. 3, pp. 170-179.

    Article  Google Scholar 

  27. Li, Y., Liu, Y., Liu, H. (2011): Co-opetition, distributor's entrepreneurial orientation and manufacturer's knowledge acquisition: Evidence from China, in: J. of Operations Management, Vol. 29, No. 1-2, pp. 128-142.

    Article  Google Scholar 

  28. German Association Materials Management, Purchasing and Logistics (2011): Survey on electronic procurement 2011 (Stimmungsbarometer Elektronische Beschaffung 2011), online: http://www.bme.de/fileadmin/bilder/Stimmungsbarome ter_2011.pdf

  29. Choi, T. Y, Wu, Z. (2009): Triads in supply networks: theorizing buyer-supplier-supplier relationships, in: J. of Supply Chain Management, Vol. 45, No. 1, pp. 8-25.

    Article  MathSciNet  Google Scholar 

  30. Chu, S. Y., Fang, W. C. (2006): Exploring the Relationships of Trust and Commitment in Supply Chain Management, in: J. of American Academy of Business, Vol. 9, No. 1, pp. 224-228.

    Google Scholar 

  31. Payan, J. M., Svensson, G. (2007): Co-operation, coordination, and specific assets in inter-organisational relationships, in: J. of Marketing Management, Vol. 23, No. 7/8, pp.797-813.

    Article  Google Scholar 

  32. Reiss, M. (2009): Management of competitive processes (Management von Wettbewerbsprozessen), in: Controlling, Vol. 21, No. 3, pp. 21-26.

    Google Scholar 

  33. Peters, T., Waterman, R. (1982): In Search of Excellence. Harper & Row, New York and London.

    Google Scholar 

  34. Axelrod, R. (1984), The Evolution of Cooperation, New York.

    Google Scholar 

  35. Giddens, A. (1990): Structuration Theory and Sociological Analysis. In: Clark, J., Modgil, C., Modgil, S. (Eds.): Anthony Giddens: Consensus and Controversy, Falmer, London, pp. 297-315.

    Google Scholar 

  36. Gilbert, D. U. (2005): Context Management and system trust within strategic business networks (Kontextsteuerung und Systemvertrauen in strategischen Unternehmensnetzwerken), in: Die Unternehmung, Vol. 59, No. 5, pp. 407-422.

    Google Scholar 

  37. Reiss, M., Ehrenmann, F., Neumann, O. (2011): Organised Competition: crucial test for automotive supply chain (Organisierter Wettbewerb: Zerreissprobe für die Automotive Supply Chain), in: Supply Chain Management - Automotive, Vol. 11, No. 1, pp. 7-14.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Stuttgart, Graduate School of Excellence advanced Manufacturing Engineering Keplerstraße 17, 70174, Stuttgart, Germany

    F. Ehrenmann & M. Reiss

Authors
  1. F. Ehrenmann
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. M. Reiss
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Faculty of Engineering, Intelligent Manufacturing Systems, University of Windsor, Sunset Avenue 401, Windsor, N9B 3P4, Ontario, Canada

    Hoda A. ElMaraghy

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Ehrenmann, F., Reiss, M. (2012). Co-opetition as a facilitator of manufacturing competitiveness: opportunities and threats. In: ElMaraghy, H. (eds) Enabling Manufacturing Competitiveness and Economic Sustainability. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23860-4_66

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-23860-4_66

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-23859-8

  • Online ISBN: 978-3-642-23860-4

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation