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Mass Customisation as a Competitive Factor for Sustainability

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Enabling Manufacturing Competitiveness and Economic Sustainability

Abstract

Mass customization (MC) is a rising paradigm. This is caused by the more demanding customers who seek uniqueness, and by all the available supporting technologies. Companies are interested in this strategy because they expect a competitive advantage and an increase of their profit. This paper provides first a short overview on what is MC, its classification and its implementation. The main challenge is, after defining the level of customization, to adapt the entire company to the MC strategy. Some concrete application is provided on European projects that aim to design tools and methods for implementing MC for enterprise sustainability.

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Authors and Affiliations

  1. LUNAM Université, Ecole Centrale de Nantes, IRCCyN UMR CNRS 6597, 1 rue de la Noë, BP 9210144321, Nantes Cedex 3, France

    A. Bernard, J. Daaboul, F. Laroche & C. Da Cunha

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  1. A. Bernard
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  2. J. Daaboul
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  3. F. Laroche
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  4. C. Da Cunha
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Editors and Affiliations

  1. Faculty of Engineering, Intelligent Manufacturing Systems, University of Windsor, Sunset Avenue 401, Windsor, N9B 3P4, Ontario, Canada

    Hoda A. ElMaraghy

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Bernard, A., Daaboul, J., Laroche, F., Da Cunha, C. (2012). Mass Customisation as a Competitive Factor for Sustainability. In: ElMaraghy, H. (eds) Enabling Manufacturing Competitiveness and Economic Sustainability. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23860-4_3

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  • DOI: https://doi.org/10.1007/978-3-642-23860-4_3

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