Abstract
For recent years, we have seen technology represent an increasing percentage of the core competencies of many industries. The challenge of product innovation is the possibility of effectively taking advantage of digitalization and the internet to create a new reading experience, rather than simply imitating the experience of reading a real book. Though the textbook industry has been resistant to change, it is undeniable that an electronic book (e-book) with a plausible and viable electronic distribution scheme is better than a physical book for several applications.
This paper describes a study on e-book among on-line readers. The main purpose of this study is to conceptual the on-line customers acceptance model of three pre-factors as digital structure, design, and content for intention to e-book acceptance. The acceptance model is based on on-line customers’ perceptions on perceived usefulness of the on-line readers. To examine our hypotheses, we collected data from 336 respondents who focused their responses from using experience of e-book. Results demonstrate that the complementary effects of these infrastructural related factors significantly impact both perceptions of and commitments to e-book acceptance.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Barclay, D.W., Thompson, R., Higgins, C.: The partial least squares (PLS) approach to causal modeling: personal computer adoption and use an illustration. Technology Studies (1995)
Benlian, A., Hess, T.: A contingency model for the allocation of media content in publishing companies. Information & Management 44, 492–502 (2007)
Calcaterra, J.A., Bennett, K.B.: The placement of digital values in configural displays. Displays 24, 85–96 (2003)
Chin, W.W.: Issues and opinion on structure equation modeling. MIS Quarterly 22(1), vii-xvi (1998)
Churchill, G.: A paradigm for developing better measures of marketing constructs. Journal of Marketing Research 16(1), 64–73 (1979)
Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13(3), 319–339 (1989)
Dillon, D.: E-books: The University of Texas experience. Library Hi-Tech. 19(2), 113–124 (2001)
Finn, S., Inman, J.G.: Digital unity and digital divide: Surveying alumni to study effects of a campus laptop initiative. Journal of Research on Technology in Education 36(3), 297–317 (2004)
Fong, A., Hui, S.: An end-to-end solution for Internet lecture delivery. Campus-Wide Information Systems 19(2), 45–51 (2002)
Fornell, C., Larcker, D.: Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1), 39–50 (1981)
Hughes, C.A., Buchanan, N.L.: Use of electronic monographs in the humanities and social sciences. Library Hi Tech. 19(4), 368–375 (2001)
Isler, V., Karnad, N.: The role of information in the Cop-Robber Game. Theoretical Computer Science 399, 179–190 (2008)
Jonsson, P., Gustavsson, M.: The impact of supply chain relationships and automatic data communication and registration on forecast information quality. International Journal of Physical Distribution & Logistics Management 38(4), 280–295 (2008)
Kim, C., Oh, E., Shin, N.: An empirical investigation of digital content characteristics, value, and flow. Journal of Computer Information Systems 50(4), 79–87 (2010)
Koufaris, M.: Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research 13, 23–33 (2002)
Langston, M.: The California State University e-book pilot project: implications for cooperative collection development. Library Collections, Acquisitions and Technical Services 27(1), 19–32 (2003)
Muramatsu, J., Ackerman, M.S.: Computing social activity, and entertainment: A field study of a GameMUD. Computer Supported Cooperative Computing 7, 87–122 (1998)
Ni, Q., Yarlagadda, P.K.D.V., Lu, W.F.: A configuration-based flexible reporting method for enterprise information systems. Computers in Industry 58, 416–427 (2007)
Novak, T.P., Hoffman, D.L., Yung, Y.: Measuring then customer experience in online environment: A structural modeling approach. Marketing Science 19(1), 22–42 (2000)
Nunnally, J.C.: Psychometric theory. McGraw-Hill, New York (1978)
Piccoli, G., Ahmad, R., Ives, B.: Web-based virtual learning environments: A research framework and a preliminary assessment of effectiveness in basic IT skills training. MIS Quarterly 25(4), 401–426 (2001)
Radhakrishnan, A., Zu, K., Grover, V.: A process-oriented perspective on differential business value creation by information technology: An empirical investigation. OMEGA: The International Journal of Management Science 36, 1105–1125 (2008)
Roskos, K., Brueck, J., Widman, S.: Developing analytic tools for e-book design in early literacy learning. Journal of Interactive Online Learning 8(3), 218–240 (2009)
Sambamurthy, V., Chin, W.W.: The effects of group attitudes toward alternative GDSS designs on the decision-making performance of computer supported groups. Decision Sciences 25(2), 215–241 (1994)
Sellitto, C., Burgess, S., Hawking, P.: Information quality attributes associated with RFID-derived benefits in the retail supply chain. International Journal of Retail & Distribution Management 35(1), 69–87 (2007)
Seppanen, M., Brattico, E., Tervaniemi, M.: Practice Strategies of Musicians Modulate Neural Processing and the Learning of Sound-Patterns. Neurobiology of Learning and Memory 87, 236–247 (2007)
Stewart, K.J., Gosain, S.: The impact of ideology on effectiveness in open source software development teams. Minformation Systems Quarterly 30(2), 291–314 (2006)
Sullivan, B., Ware, C., Plumlee, M.: Linking audio and visual information while navigation in a virtual reality kiosk display. Journal of Educational Multimedia and Hypermedia 15(2), 217–241 (2006)
Tian, S.: The World Wide Web: a vehicle to develop interactive learning and teaching applications. Internet Research: Electronic Networking. Applications and Policy 11(1), 74–83 (2001)
Taylor, J.C.: Teaching and learning online: The workers, the lurkers and the shirkers. Journal of Chinese Distance Education 8, 31–37 (2002)
Tsai, H., Lee, H., Yu, H.: Developing the Digital Content Industry in Taiwan. Review of Policy Research 25(2), 169–188 (2008)
Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User acceptance of information technology: Toward a unified view. MIS Quarterly 27(3), 425–478 (2003)
Waller, A.O., Jones, G., Whitley, T., Edwards, J., Kaleshi, D., Munro, A., MacFarlane, B., Wood, A.: Securing the delivery of digital content over the Internet. Electronics & Communication Engineering Journal, 239–248 (2002)
Wang, C., Li, J., Shi, S.: The design and implementation of a digital music library. International Journal on Digital Libraries 6(1), 82–97 (2006)
Welty, C., Guarino, N.: Supporting ontological analysis of taxonomic relationships. Data & Knowledge Engineering 39, 51–74 (2001)
Xie, H., Xie, J., Yu, B.: Conciseness and efficiency of file encryption. Computer Engineering and Design 26(12), 3378–3382 (2005)
Zhu, K., Kraemer, K.L.: Post-adoption variations in usage and value of E-business by organizations: Cross- country evidence from the retail industry. Information Systems Research 16(1), 61–84 (2005)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Tsai, WC., Li, YR. (2011). The Acceptance Model of e-Book for On-Line Learning Environment. In: Katarzyniak, R., Chiu, TF., Hong, CF., Nguyen, N.T. (eds) Semantic Methods for Knowledge Management and Communication. Studies in Computational Intelligence, vol 381. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23418-7_24
Download citation
DOI: https://doi.org/10.1007/978-3-642-23418-7_24
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23417-0
Online ISBN: 978-3-642-23418-7
eBook Packages: EngineeringEngineering (R0)