Study on Cost Structure and Variation of E-Commerce

Abstract

This paper has adopted the approaches of listing and theoretical analysis to study the fundamental issue of E-commerce cost, namely, the cost structure and variations. Cost structure constitutes of basically the Internet cost, clients cost and the cost added result from the unsound external environment. Cost variation consists of the variation on structure and proportion of E-commerce, management scale and cost-control methods. This paper proposes that enterprises should face up to the cost factors of E-commerce and its variations, emphasize long-term goals, discover cost advantages, optimize management environment and strengthen long-term competitiveness. It also aims to lay the theoretical and decision-operational foundation for the deep study of E-commerce cost.