Abstract
Facing high risks and the high failure rate in developing new products, it seems to be necessary to assess the management of a company in its new product development projects. Combining with the PMI-OPM3 model and features of the organizational environment, this study creates a new model to manage the maturity of a product development project, aiming at providing a useful tool to enhance the success ratio of the product development projects.
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Ma, Y., Chang, Y., Zhu, H., Xia, C., Chang, Z. (2011). Research on Maturity Model of Enterprise NPD Project Management. In: Zhou, M. (eds) Advances in Education and Management. ISAEBD 2011. Communications in Computer and Information Science, vol 211. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23062-2_49
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DOI: https://doi.org/10.1007/978-3-642-23062-2_49
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23061-5
Online ISBN: 978-3-642-23062-2
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