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Research on the Sports Consumption Characteristics of Non-professional Sports Women Teachers of Hengshui Universities

  • Ruihong Wu
  • Xiuling Li
  • Jianli Sun
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 211)

Abstract

This paper takes the non-professional sports women teachers of Hengshui universities as the participants. It makes analysis towards their sports consumption characteristics, probes into the main influences, and put forward reasonable countermeasures, which provides relevant theoretical basis for the women teachers of universities to reasonably conduct with sports consumption.

Keywords

University woman teacher sports consumption 

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References

  1. 1.
    Yuanzhen, L.: Sports Sociology, vol. 6(2), p. 92. Higher Education Press (2006)Google Scholar
  2. 2.
    Qiujuan, C.: Analysis of Current Situation and Influencing Factors of Our Domestic Woman Sports Consumption. Journal of Yichun University 29(2), 185–186 (2007)Google Scholar
  3. 3.
    Xiaolong, X.: Influencing Factors of Woman Sports Consumption Psychology and Marketing Strategies. Journal of Beijing Sport University 26(1) (2007)Google Scholar
  4. 4.
    Yong, Z.: The Present Sports Consumption Situation and Research of Regular University Teachers of Hebei Province. Market Modernization 136 (2008)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Ruihong Wu
    • 1
  • Xiuling Li
    • 1
  • Jianli Sun
    • 1
  1. 1.Physical Education Department of Hengshui CollegeHengshuiChina

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