Abstract
This paper reviews influence factors of the stickiness from the website, consumers and demographic factor perspective. In view of the website, this paper stress on the website should be concerned about web credibility, web monitoring and web service quality in order to increase consumers stickiness to the website; In view of consumers’ perspective, customer’s satisfaction, trust and customer commitment are main influence factors in this paper; It’s especially concerned that the demographic statistics variables affect the stickiness of has been analyzed such as gender, age and educational level. At last, the future research directions are put forward.
Be funded by Chinese National Social Science Foundation Project, 10BGL099.
Be funded by the Foundation Project for Young and Middle-aged Teachers of Xi’an University of Posts & Telecommunications, ZL2002-32.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Lin, J.C.-C.: Online Stickiness: Its Antecedents and Effect on Purchasing Intention. Behavior &Information Technology 26(6), 507, 509–516 (2007)
Wathen, C.N., Burkell, J.: Believe it or not: factors influencing credibility on the web. Journal of the American Society for Information Science and Technology 53(2), 134–144 (2002)
Gefen, D., Straub, D.W.: Managing user trust in B2C e-services. e-Service, 7–24 (2003)
Pavlou, P.A., Gefen, D.: Building effective online marketplaces with institution-based trust. Information Systems esearch 15(1), 37–59 (2004)
Gefen, D., Straub, D.W.: Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega 32, 407–424 (2004)
Brown, J., Morgan, J.: Reputation in online auctions: The market for trust. California Management Review 49(1), 61–81 (2006)
Yang, Z., Cai, S., Zhou, Z., Zhou, N.: Development and validation of an instrument to measure user perceived service quality of information presenting Web portals. Information&Management 42(4), 575–589 (2005)
Lin, G.T.R., Sun, C.-C.: Factors influencing satisfaction and loyalty in online shopping: an integrated model. Online information review 33(3), 458–475 (2009)
Teo, T.S.H.: Demographic and motivation variables associated with internet usage activities. Internet Research: Electronic Networking Applications and Policy 11(2), 125–137 (2001)
Wang, H.: Review of Online Stickiness Research from Consumer Perspective. In: International Conference on Networking and Digital Society, pp. 116–119 (2010)
Khalifa, M., Liu, V.: Determinants of Satisfaction at Different Adoption Stages of Internet-based Services. Journal of the Association for Information Systems 4(5), 206–232 (2003)
Bansal Harvir, S., McDougall, Gordon, H.G., Dikolli Shane, S., Sedatole Karen, L.: Relating E-satisfaction to Behavioral Outcomes: an Empirical Study. Journal of Services Marketing 18(4), 290–302 (2004)
Kurniawan, S.H.: Merged Structural Equation Model of Online Retailer’s Customer Preference and Stickiness. Communications of the ACM 39, 341–346 (2000)
Fogg, B.J.: Persuasive Technologies: Using Computers to Change What We Think and Do. Morgan Kaufmann Publishers, San Francisco (2003)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ou, X., Wang, Q., Xue, J. (2011). Review of Consumer Stickiness Research from Influence Factor Perspective. In: Zhou, M. (eds) Advances in Education and Management. ISAEBD 2011. Communications in Computer and Information Science, vol 211. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23062-2_33
Download citation
DOI: https://doi.org/10.1007/978-3-642-23062-2_33
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23061-5
Online ISBN: 978-3-642-23062-2
eBook Packages: Computer ScienceComputer Science (R0)