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Review of Consumer Stickiness Research from Influence Factor Perspective

  • Xiaohua Ou
  • Qun Wang
  • Jun Xue
Part of the Communications in Computer and Information Science book series (CCIS, volume 211)

Abstract

This paper reviews influence factors of the stickiness from the website, consumers and demographic factor perspective. In view of the website, this paper stress on the website should be concerned about web credibility, web monitoring and web service quality in order to increase consumers stickiness to the website; In view of consumers’ perspective, customer’s satisfaction, trust and customer commitment are main influence factors in this paper; It’s especially concerned that the demographic statistics variables affect the stickiness of has been analyzed such as gender, age and educational level. At last, the future research directions are put forward.

Keywords

Customer stickiness customer factor website factor demographic factor 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Xiaohua Ou
    • 1
  • Qun Wang
    • 1
  • Jun Xue
    • 1
  1. 1.School of economic and managementXi’an University of Posts & Telecommunications/Northwest UniversityXi’anChina

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