Review of Consumer Stickiness Research from Influence Factor Perspective
This paper reviews influence factors of the stickiness from the website, consumers and demographic factor perspective. In view of the website, this paper stress on the website should be concerned about web credibility, web monitoring and web service quality in order to increase consumers stickiness to the website; In view of consumers’ perspective, customer’s satisfaction, trust and customer commitment are main influence factors in this paper; It’s especially concerned that the demographic statistics variables affect the stickiness of has been analyzed such as gender, age and educational level. At last, the future research directions are put forward.
KeywordsCustomer stickiness customer factor website factor demographic factor
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