Present Situation and Countermeasures of Sustainable Development of Sports Industry in Jiangxi Province

  • Xuejun Cai
  • Guojing Xiong
Part of the Communications in Computer and Information Science book series (CCIS, volume 208)


Sports industry, as an newly emerging industry, has become one of the world’s most promising sunrise industry. The sports industry management system should be rationalized and policies to support the development of sports industry should be formulated. Enterprise management, macro guidance and control efforts of the sports industry should be strengthened. The sports industry should be nurtured as the new economic growth point of national economy. Government should establish a relatively complete sports market system, further standardize and improve the fitness entertainment market, sports goods market, and sports intermediary market, and actively cultivate Jiangxi sports betting market, the sports media market, sports insurance market and competitive performance market, thereby promote the sports industry in Jiangxi Province to develop rapidly and sustainably.


Sports Industry Strategy Sports Market Poyang Lake Economy Ecological Region 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Xuejun Cai
    • 1
  • Guojing Xiong
    • 2
  1. 1.School of EducationNanchang UniversityChina
  2. 2.School of Economy and ManagementNanchang UniversityChina

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