Advertisement

Product Quality and Customer Benefit

  • Pavel Blecharz
  • Hana Stverkova
Part of the Communications in Computer and Information Science book series (CCIS, volume 208)

Abstract

The article deals with the quality, price and calculating the resulting benefits for the customer. This resulting benefit of the product means the best buy product quality at the chosen scale of quality and price of the selected weight of the product. The resulting benefit is also given in the context of consumer behavior, focusing on ordinal economic theory of utility, where has been confirmed and explained this approach also in theory.

Keywords

quality weight of quality utility 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Dtest 1/2010: Front-loading washing machines, p. 20–21. Civil Consumer Association Test, Prague (2010) ISSN 1210-731X Google Scholar
  2. 2.
    Roy, R.K.: A Primer on the Tachuchi Method. Society of Manufacturing Engineers, Dearborn (1990) ISBN 0-87263-468-XGoogle Scholar
  3. 3.
    Hořejší, B., Soukupová, J., Macáková, L., Soukup, J.: Microeconomics, 4th Xtns. edn. Management Press, Prague (2009) ISBN 978-80-7261-150-8Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Pavel Blecharz
    • 1
  • Hana Stverkova
    • 1
  1. 1.Faculty of EconomicVSB – TU OstravaOstravaCzech Republic

Personalised recommendations