Abstract
This paper is to tell whether the weighted rating system is efficient to well distinguish the good sellers. It is designed to first test the relationships between weighted ratings and the sellers’ sales – tagged price, charged price, sold probability and sold quantity, and then compare the stresses of the relationships under the weighed settings and the unweighted settings. The second biggest Chinese site paipai was chosen, and an identical prepaid card was selected for the study. It is surprising to find that the weight does not greatly matter: (1) the relationships between ratings and the sellers’ sales conform to the results of prior literature; (2) no significant changes are made, though the sellers’ tagged price showing a marginal slight decrease.
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References
Ba, S., Pavlou, P.A.: Evidence of the Effect of trust building technology in electronic markets: price premiums and buyer behavior. MIS Quarterly 26(3), 243–268 (2002)
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© 2011 Springer-Verlag Berlin Heidelberg
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Zhang, X., Zhang, N. (2011). Dose the Weight Matter? An Empirical Study of Online Rating Systems in Buy-It-Now C2C Exchanges. In: Zhou, Q. (eds) Advances in Applied Economics, Business and Development. ISAEBD 2011. Communications in Computer and Information Science, vol 209. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23020-2_45
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DOI: https://doi.org/10.1007/978-3-642-23020-2_45
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23019-6
Online ISBN: 978-3-642-23020-2
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