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User Loyalty of Reader’s Space: A Case Study of Social Network Services

  • Zhiwu Gong
  • Di Wu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6837)

Abstract

The paper analyses one of the Social Network Services, Reader’s Space to explore how to improve the user loyalty by tracing the repeated times, length of visit and depth of visit for 2 years. The result shows that the designed Reader’s Space is suitable for distance learners to participate and sharing each other, User loyalty is determined by the service quality and the trust between the users. Either the length or depth is critical to retain new users and find the sense of belonging.

Keywords

Social Network Service User Loyalty Bounce Rate Page Views Length of visit Depth of visit 

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References

  1. 1.
    Guo, Y.M., Liu, C.-T.: Loyalty Of Web 2.0 Sites: The Role Of Sense Of Belonging[DB/OL]. (2010), http://www.pacis-net.org/file/2010/S24-01.pdf
  2. 2.
    Chacksfield, M.: 60% of Twitter users ’quit after a month’ [DB/OL] (2009), http://www.techradar.com/news/internet/60-of-twitter-users-quit-after-a-month---595710
  3. 3.
  4. 4.
    Sherman, E.: Social Network User Loyalty Erratic [DB/OL] (2009), http://www.bnet.com/blog/technology-business/social-network-user-loyalty-erratic/1144

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Zhiwu Gong
    • 1
  • Di Wu
    • 1
  1. 1.Guangzhou Open UniversityGuangzhouChina

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