u-Traditional Market Model Based on 5W1H Context Aware Technology

  • Seoksoo Kim
Part of the Communications in Computer and Information Science book series (CCIS, volume 137)


A traditional market is losing its popularity while customers increasingly use online shops through the Internet or convenient large-scale discount stores and department stores. Although there have been some changes in facilities and PR events of a traditional market, its services are still not very convenient, failing to attract more customers. Therefore, this study suggests a u-traditional market mode to promote traditional markets. The system creates customized information and data through the context-aware(5W1H, Who, Where, What, When, Why, How) technology as well as heterogeneous sensors and RFID tags which collect real-time data of a traditional market and users’ personal information.


Context aware Traditional market 5W1H USN 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Seoksoo Kim
    • 1
  1. 1.Department of MultimediaHannam UniversityKorea

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