Skip to main content
SpringerLink
Log in

An Exploratory Study on the Trend of Smartphone Usage in a Developing Country

  • Conference paper
Digital Enterprise and Information Systems (DEIS 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 194))

Included in the following conference series:

Abstract

The purpose of this study is to better understand the current dynamics of the Malaysian market for mobile content and applications. This paper presents the result of a survey on the trend of smartphone from the perspective of end consumers. The data was collected from 1814 respondents across major cities in Malaysia. This study has looked into the familiarity of users towards smartphones, choices of smartphone brand and service providers, and most importantly the determinants that influence their purchasing decision. Additionally, the consumers’ preferences on smartphone specifications such as design, computing power, operating platform, and price are investigated. The statistics presented is to provide fundamental information regarding the status and trends in the smartphone market in Malaysia. Such information is useful for academics to the development of future works in the field, and for smartphone manufacturers, application developers and other stakeholders to plan their direction in the Malaysian smartphone market.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. International Telecommunication Union, http://www.itu.int/ITUD/ict/statistics/ict/index.html

  2. M.C.a.M. (ed.): Featuring the Handphone Users Survey In: Commission, Malaysian Communications and Multimedia Commission, Cyberjaya, Selangor Darul Ehsan (2007)

    Google Scholar 

  3. Garbacz, C., Thompson Jr., H.G.: Demand for telecommunication services in developing countries. Telecommunications Policy 31, 276–289 (2007)

    Article  Google Scholar 

  4. Ishii, K.: Internet use via mobile phone in Japan. Telecommunications Policy 28, 43–58 (2004)

    Article  Google Scholar 

  5. May, H., Hearn, G.: The mobile phone as media. International Journal of Cultural Studies 8, 195–211 (2005)

    Article  Google Scholar 

  6. Yang, K.C.C.: Exploring factors affecting the adoption of mobile commerce in Singapore. Telematics and Informatics 22, 257–277 (2005)

    Article  Google Scholar 

  7. Kothari, C.R.: Research Methodology: Methods and Techniques. New Age International Publishers, New Delhi (2002)

    Google Scholar 

  8. Wilska, T.-A.: Mobile Phone Use as Part of Young People’s Consumption Styles. Journal of Consumer Policy 26, 441-463 (2003)

    Google Scholar 

  9. Comber, C., Colley, A., Hargreaves, D.J., Dorn, L.: The effects of age, gender and computer experience upon computer attitudes. Educational Research 39, 123 - 133 (1997)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Computer Sciences, Universiti Sains Malaysia, Malaysia

    Mohd Azam Osman, Abdullah Zawawi Talib & Tan Shieng Yen

  2. Center of Global Sustainability Studies, Universiti Sains Malaysia, 11800 USM, Pulau Pinang, Malaysia

    Zainal Abidin Sanusi

  3. Strategy Department & Creative Industrial Policy, MSC Malaysia, 63000, Cyber Jaya, Selangor, Malaysia

    Abdullah Sani Alwi

Authors
  1. Mohd Azam Osman
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Abdullah Zawawi Talib
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Zainal Abidin Sanusi
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Tan Shieng Yen
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Abdullah Sani Alwi
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. London Metropolitan Business School, London Metropolitan Business University, Eden grove - EG4.06, N7 8EA, London, UK

    Ezendu Ariwa

  2. Information Systems Department, King Saud University, 11543, Riyadh, Saudi Arabia

    Eyas El-Qawasmeh

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Osman, M.A., Zawawi Talib, A., Sanusi, Z.A., Yen, T.S., Alwi, A.S. (2011). An Exploratory Study on the Trend of Smartphone Usage in a Developing Country. In: Ariwa, E., El-Qawasmeh, E. (eds) Digital Enterprise and Information Systems. DEIS 2011. Communications in Computer and Information Science, vol 194. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22603-8_35

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-22603-8_35

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-22602-1

  • Online ISBN: 978-3-642-22603-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation