A Hybrid MCDM Model on Technology Assessment to Business Strategy
The wave of globalization, and government’s policy towards joining regional market with boundary-less. The entire market becomes a fair and fully competitive market environment, and in order to develop feasible technology strategies. Technology Assessment (TA) is being increasingly viewed as an important tool to aid in the shift towards technology development. The paper aims at to reflect different aspects of technology assessment and their relative importance for future business strategy. We adopt the hierarchical model with multiple criteria to evaluate the alternative concepts in approaching technology assessment process for business strategy (BS). This paper use DANP methods includes DEMATEL, and ANP to establish the investment model. The preference of strategies is demonstrated by VIKOR for selecting appropriate alternatives. The relationship of interdependence and feedback from criteria to influence the setting priority of strategies are discussed. The presented model appears to be comprehensive, flexible and easy to implement in managerial practice. The numerical example is illustrated.
KeywordsTechnology Assessment Business Management (BS) Multiple Criteria Decision Making (MCDM) DEMATEL (Decision Making Trial and Evaluation Laboratory) Analytic Network Process (ANP) VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje)
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