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Measuring Human Interaction in Digital Television Using Profiles and Geolocation

  • Valdecir Becker
  • Marcelo Knörich Zuffo
Part of the Communications in Computer and Information Science book series (CCIS, volume 174)

Abstract

This paper presents an audience measurement system for Brazilian digital free-to-air television, with profiles and geolocation introduction. The work uses activity theory framework for analyzing the context in which the audience and the interaction occur. There are nine user and behavior profiles proposed. The geographic distribution of the audience is shown by maps.

Keywords

Audience measurement profiles geolocation 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Valdecir Becker
    • 1
  • Marcelo Knörich Zuffo
    • 1
  1. 1.Laboratório de Sistemas Integráveis, Departamento de Engenharia de Sistemas EletrônicosEscola Politécnica da USPBrazil

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