Abstract
In the 21st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.
Chapter PDF
Similar content being viewed by others
References
Belson, K., Bremner, B.: Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon. John Wiley & Sons, Chichester (2004)
Murai, S., et al.: Systematic study for “kawaii” products (Third report) -Comparison of “Kawaii” between 2D and 3D-. In: Proceedings of VRSJ 2008 (2008) (in Japanese)
Ohkura, M., Aoto, T.: Systematic study for “kawaii” products. In: Proceedings of KEE 2007 (2007)
Ohkura, M., Aoto, T.: Systematic study for “kawaii” products. In: Proceedings of the Workshop on Designing Cute Interactive Media at DIS 2008, pp. 11–14 (2008), http://www.cutemedia.org/Proceedings
Ohkura, M., et al.: Systematic study for “kawaii” products (Second report) -Comparison of “Kawaii” colors and shapes-. In: Proceedings of SICE 2008 (2008)
Ohkura, M., et al.: Study on Kawaii Colors of Virtual Objects. In: CHI 2009, Boston, MA, USA, April 4-9 (2009)
Bird, S.B., Dickson, E.W.: Clinically significant changes in pain along the Visual Analog Scale. Annals of Emergency Medicine 38(6), 639–643 (2001)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Komatsu, T., Ohkura, M. (2011). Study on Evaluation of Kawaii Colors Using Visual Analog Scale. In: Smith, M.J., Salvendy, G. (eds) Human Interface and the Management of Information. Interacting with Information. Human Interface 2011. Lecture Notes in Computer Science, vol 6771. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21793-7_12
Download citation
DOI: https://doi.org/10.1007/978-3-642-21793-7_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21792-0
Online ISBN: 978-3-642-21793-7
eBook Packages: Computer ScienceComputer Science (R0)