Abstract
This paper presents the analysis of two poles in the spectrum of image creation: the primal drawing process and the coding process in the field of generative design. The reflection upon these design processes is conducted in order to answer the question of how it is possible to overcome individually, socially and culturally determined visual schemata.
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Renner, M. (2011). Image, Imagination, Innovation: How Can We Overcome the Common Ground in the Processes of Visual Design?. In: Marcus, A. (eds) Design, User Experience, and Usability. Theory, Methods, Tools and Practice. DUXU 2011. Lecture Notes in Computer Science, vol 6769. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21675-6_34
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DOI: https://doi.org/10.1007/978-3-642-21675-6_34
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21674-9
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