Advertisement

Abstract

To fight against info-exclusion in an aging society, it is important to make website information available to all generations. If we want to achieve this goal we need to know the impact of not only age but also gender, educational background and frequency of internet use. Therefore, this paper presents the results of an explorative Dutch eye-tracking case study, which focuses on information search behaviour (navigation patterns and use of the search box, effectiveness, efficiency and user satisfaction). 29 younger and 29 older participants completed a search task on three websites. It was found that the greatest factor impacting on information search behaviour is not always age. In one case, heatmaps showed clearly that the navigation patterns of older participants using internet daily were quite similar to those of younger ones. Finally, I present some implications for organisations wanting to (re)design their own website.

Keywords

eye-tracking web design usability information search behaviour navigation patterns age differences digital natives digital immigrants digital gap digital spectrum 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Prensky, M.: Digital Natives, Digital Immigrants. On the Horizon 9(5), 1–6 (2001)CrossRefGoogle Scholar
  2. 2.
    Lenhart, A., Horrigan, J.B.: Re-visualizing the Digital Divide as a Digital Spectrum. IT & Society 5, 23–59 (2003)Google Scholar
  3. 3.
    Tullis, T.: Older Adults and the Web: Lessons Learned from Eye-Tracking. In: Stephanidis, C. (ed.) Universal Access in Human Computer Interaction. Coping with Diversity. LNCS, pp. 1030–1039. Springer, New York (2007)CrossRefGoogle Scholar
  4. 4.
    Houtepen, L.: Op Zoek naar inFormatie. Onderzoek naar het Vinden en Beoordelen van Informatie op de Websites van de Vijf Grootste Zorgverzekeraars. (unpublished master thesis). Utrecht University / Utrecht School of Governance, Utrecht (2007)Google Scholar
  5. 5.
    Chisnell, D., Redish, J.: Designing Websites for Older Adults: A Review of Recent Research. Prepared for AARP (2004), http://www.aarp.org/olderwiserwired
  6. 6.
    Andrew, A.: Web Accessibility for Older Users: A Literature Review. W3C Working draft (May 14, 2008), http://www.w3.org/TR/wai-age-literature
  7. 7.
    Wichansky, A.M.: Usability Testing in 2000 and Beyond. Ergonomics 43(7), 998–1006 (2000)CrossRefGoogle Scholar
  8. 8.
    Frøkjaer, E., Herzum, M., Hornbaek, K.: Measuring Usability: Are Effectiveness, Efficiency, and Satisfaction correlated? In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Den Haag (2000)Google Scholar
  9. 9.
    Johnson, R., Kent, S.: Designing Universal Access: Web Application for the Elderly and Disabled. Cogn. Tech. Work 9, 209–218 (2007)CrossRefGoogle Scholar
  10. 10.
    Loos, E.F., Mante-Meijer, E.A.: Navigatie van Ouderen en Jongeren in Beeld. Explorerend Onderzoek naar de Rol van Leeftijd voor het Informatiezoekgedrag van Websitegebruikers. Lemma, Den Haag (2009)Google Scholar
  11. 11.
    Hawthorn, D.: How Universal is Good Design for Older Users? In: Conference paper, ACM SIGCAPH Computers and the Physically Handicapped, Proceedings of the 2003 Conference on Universal Usability, vol. (73-74) (2003)Google Scholar
  12. 12.
    Zajicek, M., Morissey, W.: Multimodality and Interactional Differences in Older Adults. In: Carbonell, N. (ed.) Multimodality: A Step Towards Universal Access, Special Issue of Universal Access in the Information Society, vol. 2(2), pp. 125–133 (2003)Google Scholar
  13. 13.
    Gregor, P., Newell, A.F., Zajicek, M.: Designing for Dynamic Diversity - Interfaces for Older People. In: ASSETS 2002, pp. 151–156 (2002)Google Scholar
  14. 14.
    Dannefer, D.: What’s in a Name? An Account of the Neglect of Variability in the Study of Aging. In: Birren, J.E., Bengtson, V.L. (eds.) Emergent Theories of Aging. Springer, New York (1988)Google Scholar
  15. 15.
    Krug, S.: Don’t Make Me Think! A Common Sense Approach to Web Usability. New Riders, Berkeley (2006)Google Scholar
  16. 16.
    Chadwick-Dias, A., McNulty, M., Tullis, T.S.: Web Usability and Age: How Design Changes Can Improve Performance. In: CUU 2003, Vancover, British Columbia, Canada, November 10-11 (2003), http://www.bentley.edu/events/agingbydesign 2004/presentations/tedesco_chadwickdias_tullis_webusabilityandage.pdfGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Eugène Loos
    • 1
  1. 1.ASCoRUniversity of AmsterdamAmsterdamThe Netherlands

Personalised recommendations