Abstract
Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.
Keywords
Download to read the full chapter text
Chapter PDF
References
Cooper, A.: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. Sams - Pearson Education (2004)
Pruitt, J., Adlin, T.: The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Morgan Kaufmann, San Francisco (2006)
Mulder, S., Yaar, Z.: The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. New Riders Press, Berkeley (2006)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Guo, F.Y., Shamdasani, S., Randall, B. (2011). Creating Effective Personas for Product Design: Insights from a Case Study. In: Rau, P.L.P. (eds) Internationalization, Design and Global Development. IDGD 2011. Lecture Notes in Computer Science, vol 6775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21660-2_5
Download citation
DOI: https://doi.org/10.1007/978-3-642-21660-2_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21659-6
Online ISBN: 978-3-642-21660-2
eBook Packages: Computer ScienceComputer Science (R0)