A Study on the Strategies of Foreign Market Expansion for Korean IT Venture Company
This study is to account for the effort that domestic IT ventures would like to go abroad and the effort and knowledge to glocalize that companies had really gone abroad with a view of social capital. This study set the model that social capital goes on the performance and accomplishment with the internationalization theory and summed up the outcomes through the cases of company expanded overseas. The result of this study is that structural social capital has influence on relational social capital and this relationship makes fruits to accelerate their own effort to glocalize. It suggests the importance of making a relationship and the local corporation chief as issues.
KeywordsSocial capital Establishment of trust Strategy for expanding overseas IT Venture Company
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