Abstract
Rule-based classification methods, which provide the interpretation of a classification, are very useful in churn prediction. However, most of the rule-based methods are not able to provide the prediction probability which is helpful for evaluating customers. This paper proposes a rule induction based classification algorithm, called CRL. CRL applies several heuristic methods to learn a set of rules, and then uses them to predict the customer potential behaviours. The experiments were carried out to evaluate the proposed method, based on 4 datasets of University of California, Irvine(UCI) and one dataset of telecoms. The experimental results show that CRL can achieve high classification accuracy and outperforms the existing rule-based methods in churn prediction.
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Huang, Y., Huang, B., Kechadi, M.T. (2011). A Rule-Based Method for Customer Churn Prediction in Telecommunication Services. In: Huang, J.Z., Cao, L., Srivastava, J. (eds) Advances in Knowledge Discovery and Data Mining. PAKDD 2011. Lecture Notes in Computer Science(), vol 6634. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-20841-6_34
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DOI: https://doi.org/10.1007/978-3-642-20841-6_34
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